Grace Kelly have had on the French luxury brand Hermes, after it renamed classic designs from its repertoire in their honour.In 2017 though, the Alexa was discontinued when new designer Johnny Coca arrived at Mulberry, taking the house in a more quietly luxurious direction.
Coca's vision for Mulberry perhaps didn't require this particular hero design, one which by now appealed to everyday women around the UK, wanting a treat to mark a promotion, new job or 21st birthday.Yet for the autumn 2020 season, on the eve of Mulberry's 50th anniversary, the Alexa bag is making a comeback.The Coronavirus crisis has made this a devastating year for fashion retailers, and Mulberry has suffered more severely than its counterparts.
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