Burberry taps into the zeitgeist with a weird and wonderful ode to the British countryside
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telegraph.co.ukhas been criticised in the past for seeming scattergun, now you might re-frame that as an attempt to appeal to the broadest possible spectrum of customers, more urgent than ever given the Covid-induced 48 per cent drop in sales in the three months to the end of June, a slump which has prompted the company to announce that it will cut 500 jobs.
In the former category, there were slouchy fisherman dungarees, giant hi-vis jackets (‘Is this a tribute to key workers?’ asked one viewer) and pieces printed with mythical creatures.
In the latter, shimmering cocktail dresses were an optimistic party possibility though there was t-shirt option which would certainly be a dazzling video conference option while trench coats, Burberry bread and butter,.
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