Box Office: ‘Taylor Swift: Eras Tour’ Kicks Off With $2.8 Million in Previews
variety.comTaylor Swift, but the box office fun is just beginning. Her concert movie, “Taylor Swift: The Eras Tour,” is opening this weekend and has made $2.8 million in Thursday previews from 2,700 theaters.
Showings began last night at 6 p.m. The film was originally slated to open on Friday, but in a surprise announcement hours before her Los Angeles premiere on Wednesday, Swift told her legions of fans that it would launch slightly earlier, on Thursday night instead.
The movie, which filmed Swift during her massively popular Eras concert tour, is expected to earn between $100 million and $125 million in its opening weekend.
The added Thursday showtimes and huge buzz from the premiere, in which Beyoncé made a surprise appearance, could push the debut even higher.
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