In true The Hurt Business style, with assistance from MVP, Bobby Lashley successfully retained his WWE Championship at Hell in a Cell 2021, making it his third consecutive pay-per-view win against Drew McIntyre after Wrestlemania 37 and WrestleMania Backlash 2021.
Just before HIAC, in an interview with Yahoo! Sports, The All Mighty was asked how the duo keeps it fresh when it comes to a drawn-out storyline and what's it like to work on said feud for a quarter of a year.Bobby believes it's "perfect" for them because these matches "tend to make history" while showing what people are willing to do in order to win.
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