Samba TV has provided an update on the number of U.S. Smart TV terrestrial households which have tuned into Disney+ Premier’s Black Widow with a running cumulative U.S.
household viewership of 2 million.Last weekend, Samba TV reported that 1.1M U.S. households bought Black Widow in its first weekend.
That means an additional 900K households bought the Scarlett Johansson film from Monday, July 12 through the pic’s second weekend ending July 18.
Disney did not report any update on the performance of Black Widow on Disney+ Premier after its first weekend exclamation that the pic took in $60M WW on the service; a bulk of which came reportedly from U.S.
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