Helene Goldsen The media industries have evolved in recent years, thanks to the rise of streaming, data analytics and other tools, and the resulting shift in revenue streams has altered how the finance and investment communities view these industries.
The business is no longer simply about sales figures derived from box office or Billboard charts. Dollars flow from the increasing licensing of rights for use in film, TV and music content in streaming and other types of third-party services.
For investors who look to yield predictable, long-term returns from these revenue streams, that means being able to parse highly granular data generated by digital streaming.
It requires transparency into transactions and market performance, not to mention acceleration of the increasingly complex web of payments attached to any intellectual property.
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