Todd Spangler NY Digital EditorVideo games are fast becoming big new music venues: Roblox, the popular virtual-world game platform, is following in the footsteps of “Fortnite” to tap artists for performances and special events.Pop singer Ava Max is throwing an immersive record-launch party on Roblox on Friday, Sept.
25, where she’ll share behind-the-scenes stories from her just released debut album, “Heaven & Hell.” Ava also will answer questions from fans before playing a few of her favorite songs.The event is scheduled for Friday, starting at 4 p.m.
PT on Roblox. Ava’s Launch Party Place, created by Atlantic Records and Artist Partner Group in partnership with a top Roblox developer, uses Roblox’s recently introduced Party Place.
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