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Are you ready to make your next designer purchase on Amazon?

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telegraph.co.uk

Cara Delevingne and Bella Hadid.Meanwhile, Jeff Bezos is using the pandemic and the almost fatal blow it has dealt to many independent brands to push harder into high-end luxury fashion - a sector that has never been particularly enamoured with his platform.

With between 60 and 70 percent of European fashion brands now struggling to stay afloat according to McKinsey, the investment Amazon is promising is tempting indeed.

Just the numbers alone are eyebrow-raising: a whopping $18 billion is being promised to help independent retailers from all sectors grow on the site, while $100 million will be given directly to fashion brands.Earlier this month, Amazon part-sponsored Mercedes-Benz Fashion Week Madrid, live-streaming the shows and making.

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