Brian Steinberg Senior TV EditorThe King of Beers is stepping away from one of its most prominent thrones.Beverage giant Anheuser-Busch InBev is benching Super Bowl commercials from Budweiser, perhaps its best-known product — the first time in nearly four decades that the brand won’t have a place on the Big Game ad roster.
The move follows decisions by both Coca-Cola and PepsiCo to sideline Super Bowl ads for their flagship products, and suggests CBS’ broadcast of Super Bowl LV will lack some of the event’s most familiar trappings as the world continues to grapple with the economic fallout of the coronavirus pandemic.Budweiser will give the money it might have spent on running a Super Bowl commercial to the Ad Council, an industry.
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