Brian Steinberg Senior TV EditorWhat will it take to get movie studios to start running TV ads again? Maybe the 2020 election.Big movie backers have in recent months largely stopped running their glitzy trailers on TV.
Most significant releases have been postponed due to the coronavirus pandemic, and the Hollywood advertisers see little reason to bombard a national audience that may not be comfortable returning to theaters.Yet two studios will run ads for movies during Fox News’ coverage around the first presidential debate on September 29, according to Jeff Collins, executive vice president of ad sales at Fox News Media.
Read more on variety.com