The best Super Bowl 2022 commercials: The ads that scored a touchdown
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nypost.comSuper Bowl broadcast wasn’t just about football — with many viewers tuning in to simply see the TV commercials that aired in between the on-field action.
NBC expected 100 million Americans to watch the event, meaning they were able to charge close to $7 million for a 30-second ad slot.
More than 50 international brands forked out that astronomical sum, and the companies clamored to stand out in a very crowded field.
Many chose to recruit A-list celebrities in their ads to make them more memorable. T-Mobile teamed up with Dolly Parton and her goddaughter Miley Cyrus, while Squarespace savvily secured it-girl Zendaya for their prime-time promotion.
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