Tricia Melton, CMO of Warner Bros. Global Kids, Young Adults and Classics division, has tapped Deena Sanjana Beach as VP of marketing for Adult Swim.
In the new role, Beach will lead the development of the brand, marketing, media, and social media strategy for all original series, stunts, and network initiatives across multiple platforms.Based in Los Angeles, Beach will report to Melton.“Deena is the type of marketer who can see around the curve and truly understands building multi-platform brands,” said Melton. “As Adult Swim expands globally, Deena brings invaluable experience with the Gen Z audience.
Her expertise in culture driven brand-building will help drive Adult Swim’s continued dominance as the leader in adult animation.”Beach
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