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13.10.2022 / 16:33

Warner Bros. Discovery Kids, Young Adults and Classics Marketing Execs Tricia Melton and Jill King Will Depart

Michael Schneider Variety Editor at Large Warner Bros. Discovery Global Kids, Young Adults and Classics chief marketing officer Tricia Melton is departing the company, along with Cartoon Network and Adult Swim senior VP of marketing and partnerships Jill King. Their exits rep the latest high-profile departures at the conglom as it continues to cut costs and downsize following the April acquisition of Warner Bros. by Discovery. Melton’s and King’s exits come just days after Warner Bros. TV Group’s animation division was hit hard by cuts — including the merger of development and main production teams for Warner Bros. Animation and Cartoon Network Studios. Both shingles remain, but with a smaller, merged headcount.

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25.10.2023 / 15:33

Tom Ascheim & Tricia Melton Launch Consultancy, Talk State Of Kids & YA Content, Future Of Streaming & More

EXCLUSIVE: Longtime entertainment executives Tom Ascheim and Tricia Melton, who worked together at Warner Bros. Discovery and Freeform, have launched Pith and Pixie Dust, a consulting firm. With the new venture, Ascheim, former President Of Warner Bros. Global Kids, Young Adults and Classic, and Melton, former CMO of WBD Global Kids, Young Adults and Classics, plan to assist companies with integrating storytelling into their brand strategy and creating content as well as use their expertise in kids, family and YA to work with brands that want to reach and engage with those audiences.

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13.10.2022 / 16:33

WBD TV Marketing Executives Tricia Melton & Jill King Exit

Tricia Melton, Chief Marketing Officer of Warner Bros. Discovery Global Kids, Young Adults and Classics, and company veteran Jill King, SVP, Marketing and Partnerships, Cartoon Network and Adult Swim, will be leaving at the end of the year; the latest senior executives to depart Warner Bros. Discovery following the completion of the Discovery-WarnerMedia merger. News of the duo’s exit comes during a week that brought upon a new round of layoffs across WBD.

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22.08.2022 / 14:55

‘Rick and Morty’ immersive fan experience unveiled

Rick and Morty have unveiled a new fan experience ahead of the launch of season six next month.The new ‘Wormageddon’ project is described as an “immersive experience” and global treasure hunt, with fans of the show being tasked with finding 14 scenes that bridge the events of the end of season five and season six in nine hidden locations.Fans have already activated the first one in Mexico City, and they’re now tasked with finding more before the season premiere on September 4. The first fan to find each scene will be awarded a life-size golden Rick head.

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24.01.2022 / 16:09

Adult Swim Appoints Gill Austin as VP and Creative Director of Creative Production

Mónica Marie Zorrilla Adult Swim has elevated Gill Austin as VP and creative director of creative production, the WarnerMedia network announced today. Austin has been with the company since 1996, working on one of its early precursors— Space Ghost Coast to Coast. In his promoted position, Austin will report to Tricia Melton, CMO of Warner Bros.

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