Pacific Rim: Uprising and Emily from the second season of True Detective—as the face of its new fragrance, My Way. The ethos behind and its new campaign is “I am what I live,” a call to soak up the best of what life has to offer—and a mantra that undoubtedly carries new weight as our lives continue to shift with the ongoing precautions surrounding .
In fact, that message is what drew the rising star to the campaign in the first place. “It resonates a lot with me," says Arjona. "I love the idea of opening your horizons and paving your own journey.
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