Patrick Frater Asia Bureau ChiefDiscovery has announced that it has struck a multi-year agreement to supply content to Foxtel Group, Australia’s pay-TV market leader.The renewed deal covers factual, documentary and reality content from the flagship Discovery Channel as well as the TLC, Investigation Discovery, Discovery Turbo and Animal Planet channels.
Significantly, Discovery’s content will be available for Australian subscribers to stream on demand on Foxtel and on its associated streaming service Binge.
Additionally, Foxtel Media has also renewed its agreement as the exclusive Australian advertising partner for Discovery Inc.The Australian TV market is changing rapidly under pressure from international streaming operations which made the wealthy English-language territory an early launch priority.
Foxtel, as the legacy pay-TV player in a market with a population of 26 million and an estimated 20 million paying streaming subscriptions, is having to adapt.
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