WME has signed up YouTube star and inclusive beauty expert Deepica Mutyala. Mutyala launched and leads as CEO of the beauty brand Live Tinted, which focuses on diversity and representation in the beauty industry.
She gained attention when her 2015 YouTube video tutorial “How to Cover Dark Under Eye Circles” went viral with 10 million views, which landed Mutyala on the TV talk show circuit.
Her signing with WME comes as Hollywood agencies with expanding digital talent departments continue to sign up online personalities beyond tradtional film and TV stars for new revenue streams.
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