Todd Spangler NY Digital EditorFor American consumers, Netflix’s value proposition has escalated during the coronavirus pandemic — and the question for the No.
1 subscription streamer is when, not if, it’s going to next raise prices.Even amid intensifying competition from Disney Plus, HBO Max, Apple TV Plus and others, Netflix has seen its pricing power grow over the last five months, according to a study published this week by Cowen & Co.
analysts led by John Blackledge.The Wall Street firm’s monthly survey of about 2,500 U.S. consumers showed that overall, Netflix customers who said they would be willing to pay more than they currently do rose from 47% in December 2019 to 55% in May 2020.
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