re-released the Alexa. For Ashley, this makes Mulberry the perfect brand to catapult him into the luxury sphere. The problems Mulberry faces - a lack of tourism and a lack of workers in the office - will reverse once the vaccine is out, and while the company has fallen out of favour with the fashion set in recent years, it does still have a robust image in the luxury market.
If he does buy it and turn it around, it will help cement a reputation he is clearly trying to cultivate as a purveyor of luxury goods as well as mass brands.
It is a similar story for Hugo Boss - another label Ashley has his eye on. Despite it's recent collection with influencer Caro Daur, the august German luxury brand famous for its tailored workwear has also.
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