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With new shares in Mulberry, Mike Ashley signals he is moving from the high street to Bond Street

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telegraph.co.uk

re-released the Alexa. For Ashley, this makes Mulberry the perfect brand to catapult him into the luxury sphere. The problems Mulberry faces - a lack of tourism and a lack of workers in the office - will reverse once the vaccine is out, and while the company has fallen out of favour with the fashion set in recent years, it does still have a robust image in the luxury market.

If he does buy it and turn it around, it will help cement a reputation he is clearly trying to cultivate as a purveyor of luxury goods as well as mass brands.

It is a similar story for Hugo Boss - another label Ashley has his eye on. Despite it's recent collection with influencer Caro Daur, the august German luxury brand famous for its tailored workwear has also.

Read more on telegraph.co.uk
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