Jaeger - the heritage British brand, currently dormant, which he had pulled from the wreckage of another administration deal in 2017.Jaeger was once a jewel in the crown of the UK fashion industry, worn by Princess Diana and Audrey Hepburn.
No wonder Mike Ashley, the shrewd Sports Direct chief executive, is apparently circling to swoop in and snap it up.Jaeger’s history is illustrious and makes it a brand worth saving.
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