Here’s how many news subscribers Spotify needs for its $100 million Rogan deal to pay off. Podcasting has become an arms race as major streaming and broadcast companies acquire companies and launch partnerships with celebrities for original programming.
In the last month, iHeartRadio, through a deal with WarnerMedia, and SiriusXM, through its acquisition of podcast app Stitcher, have attempted to keep pace with the leader of the pack, Spotify.
Amidst a flurry of dealmaking for original content was Spotify’s exclusive deal with Joe Rogan’s widely popular podcast, The Joe Rogan Experience.
Obviously, Spotify wants JRE, launched in December 2009, because it’s one of -- if not the -- most popular podcasts in the U.S.
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