last major credit crunch. Indeed, there’s no better indicator of control over the uncontrollable than the size of your hair.
One pandemic down and a government in flux and it’s no wonder hairstyles are back to being big and tall. Cut to Beyonce and the launch of Renaissance with not one but two renditions of a gravity-defying beehive in the imagery that accompanies her album launch, and it’s definitive – the infamous hair silhouette is back.A sure clue that beehives were on their way up again was in February, when celebrity hair stylist Luke Hersheson backcombed Dua Lipa’s hair into a statuesque up-do for her Brit awards appearance as a symbol of resilience and strength.
Though the look was deliberately theatrical, Hersheson says this new wave of backcombing (also seen on Adele, Sienna Miller and Anne Hathaway) is inspired by the way Pamela Anderson and Cindy Crawford wore the look in the mid-90s.
The 2022 iteration is “not as ‘nesty’ and stiff as [it was in the past], it’s much softer and easier to wear,” he assures. A post shared by George Northwood (@georgenorthwood)The beehive made its first appearance in February 1960 in the pages of American trade publication, Modern Beauty Shop and was created by the late Chicago-based hair stylist Margaret Vinci Heldt.
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