the industry has slowed down. Many of the biggest fashion houses no longer put collections into markdown at the end of the season.
Instead, they produce in smaller quantities and periodically raise prices of key pieces, fostering a sense that their collections have enduring value rather than fleeting seasonal appeal.“In 2021, luxury is very much about products curated to suit one’s identity rather than customers being led by trend,” confirms Selfridges Accessories Buying Manager Josie Gardner (who, for the record, loves her Loewe Basket bag). “Trends are becoming less relevant.” Gardner cites the Gucci logo belt – a bestseller at Selfridges since it was introduced in 2016.
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