Hugh Laurie county Bertie Star Wars film Lego Love Hugh Laurie county Bertie

Why premium toys for adults are the key to Lego's astonishingly profitable year

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telegraph.co.uk

AT-AT walker from the world of Star Wars, which will set you back a tidy £699.99, in return for a mind-boggling 6,785 pieces.

Publicity shots show it proudly displayed in a stripped-back, architect’s retreat-style home from which any sign of children, indeed any mess at all, has been utterly expunged.

The assembled model even comes with a little display plaque, as at a museum. In the official pictures it stands in all its 2ft-tall glory, being pseudishly admired by its middle-aged, crew-necked master builder channelling Hugh Laurie – not in fun-loving Bertie Wooster mode, but with the intense deliberation of late-era House.It is models such as these that have put the fuel in the rocket boosters under Lego’s profits, with market analysts NPD.

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