NBCUniversal's new video service, Peacock, rolled out nationally Wednesday but was unavailable for a key segment of the U.S.
population: people who stream on Roku or Amazon devices. The entertainment conglomerate has yet to solidify deals with the two tech firms to bring Peacock, with its 20,000 hours of TV shows and movies, to their platforms.
At stake is NBCU's ability to reach the biggest possible audience with Peacock, for which it hopes to attract between 30 million and 35 million subscribers by 2024.
Roku and Amazon, which operates the Fire TV platform, control around 70 percent of the connected TV market combined, according to a 2019 report from Parks Associates.
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