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HBO Now Will Become ‘HBO’ App on Amazon Fire TV as of Aug. 1
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variety.comTodd Spangler NY Digital EditorAmid the stalled talks between Amazon and WarnerMedia over getting HBO Max on Fire TV devices, the two sides reached an agreement on one front, at least: Fire TV users who subscribe to HBO Now will continue to be able to access the service, which is being rebranded simply as HBO, as of Aug.
1.The companies’ deal to distribute HBO Now on Fire TV was set to expire July 31. It appears that the extension — allowing Amazon’s Fire TV customers to keep watching the legacy HBO standalone service on the connected-TV devices — is a placeholder as the two sides try to hammer out a deal for HBO Max.Amazon notified Fire TV customers of the development in emails this week.
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