Why 'deadstock' dresses are this summer’s hit eco buy
telegraph.co.ukBritish brands is using said end-of-the-line materials to produce must-have summer dresses, with an eco twist.The British fashion industry sends more than 800,000 tons of material to landfill every year, according to waste reduction charity WRAP.
Much of this is rolls of material that were unwanted as a result of overordering, or because of supposed faults (perhaps the dye didn’t turn out the exact shade of cerulean that the designer had commissioned), or because of orders being cancelled.During the coronavirus crisis, that last point has been particularly prevalent as brands have scrambled to cut production runs, meaning there is an abundance of deadstock now redundant and ripe for the picking.It’s a desperately costly (and environmentally.
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