Fashion brands are already aware that this is this going to be a far leaner Christmas than usual – what they don’t know is exactly how bad it is going to be.
There is some good news on the horizon: 80 percent of people with jobs have saved more over the last seven months than they have in the past 20 years, and there’s a good chance they’ll want to spend it on a bonanza Christmas.
Add to that, the fact that footfall in shops around the country has been higher over the last two weekends than it has at any other point since March, showing people are ready to get back in stores.London, unfortunately, has no way of breaking even over the next two and a half months.
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