Lila Moss’s catwalk debut and a virtual front row full of VIPs projected onto the wall of an “imaginary sports palace”. This season, Prada gave us something bigger: mountains.Literally.
Rather than limit her show to the scale of an ordinary venue, the designer took the whole production to Cortina d’Ampezzo, a ski resort in the Dolomites, the Italian Alps. “I love mountains more than everything else,” Prada said in a virtual press conference after the video.
And “this season, there was a lot of snow.” She couldn’t resist the challenge, the “adventure”, of creating a film around the collection in such a staggering setting.
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