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What 20 years of Net-a-Porter’s bestsellers tell us about fashion, from Juicy Couture to It bags

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telegraph.co.uk

lockdown may have hit when Net-a-Porter closed its website in late March. After the GMB union warned that social distancing was impossible in its South London warehouse, the luxury fashion e-tailer stopped selling and redeployed its fleet of premier delivery vans for the use of Age UK, taking essential supplies to the elderly and vulnerable.Net-a-Porter was back online in May (anyone desperate to get their hands on the latest Gucci drop could order from its Asia warehouse in the meantime) and is now gearing up to celebrate 20 years of pioneering luxury high fashion online.Founder Natalie Massenet was met with ambivalence when she floated the idea that busy women might want to snap up their latest designer purchase at the click of a button.

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