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‘We’re Not Trying to Beat Netflix,’ Says New BBC Boss Tim Davie

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variety.com

Naman Ramachandran Tim Davie, who recently took charge as director general of U.K. broadcaster BBC, has said that he is trying to create a differentiated service to retain customers.Speaking at a session that kicked off the Royal Television Society Digital Convention on Thursday, Davie referred to the “incredible competition” in the market and said, “You just cannot take an audience for granted anymore.

I think you have to be focused, be much more differentiated.”“It’s that what I want to get to, something that is truly different, and differentiated,” Davie said. “We’re not trying to beat Netflix, I think this narrative is not where we should be (…) It’s whether we are truly valued and essential, it feels indispensable – not for every hour.

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