variety.com
09.03.2022 / 03:39
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Will Netflix Ever Offer an Ad-Supported Plan? ‘Never Say Never,’ CFO Responds
Todd Spangler NY Digital EditorNetflix execs have regularly insisted that there’s no way the company would introduce an ad-supported service.Netflix CFO Spencer Neumann, speaking Tuesday at an investor conference, took a slightly more open tone: He noted that the subscription streamer doesn’t currently have any plans right now to introduce an ad-supported VOD plan, but he didn’t rule it out at some point in the future.“It’s not like we have religion against advertising, to be clear,” said Neumann, speaking Tuesday at Morgan Stanley’s 2022 Technology, Media & Telecom Conference. “But that’s not something that’s in our plans right now… We have a really nice scalable subscription model, and again, never say never, but it’s not in our plan.” During the session, Neumann was asked about Netflix’s thinking about a cheaper, ad-based tier after Disney announced plans to rollout an AVOD plan for Disney Plus starting late in 2022 in the U.S.