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WarnerMedia Strikes Sports, Entertainment Pact With Shaquille O’Neal

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variety.com

Brian Steinberg Senior TV EditorShaquille ONeal’s new deal with WarnerMedia will have him analyzing NBA games, but it could also put him in the wrestling ring and in Times Square on New Year’s Eve.The AT&T-owned entertainment company said Monday that it struck a new “multi-year” deal with the celebrated basketball analyst that will extend his reach beyond his regular duties on Turner Sports.

O’Neal, who has been with Turner Sports since 2011 and is part of a broadcasting team that is a central element of the company’s NBA coverage, will executive-produce projects for the company’s Bleacher Report; develop a new show for NBA TV; be part of CNN’s New Year’s Eve coverage “for years to come”; distribute his podcast via WarnerMedia; and,.

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