The Neat, £145, Navy Grey; Black Trousers, £150, NRBY; Court shoes, Ginnie's own, Emmy London“When we launched, Navygrey had to be about the pure simplicity of an understated product – underpinned by transparency,” Rachel says. “When you’re an online business, the importance of photography cannot be underestimated, but when your product is so simple it can be very hard to convey.”In fact I find the simplicity is a sure-fire selling point.
The collection is small and the palette covers only the most versatile tones: grey, navy, ivory, fawn, powder blue and blush.
Rachel says she is striving for “beautiful season-less classics that surpass trends and transcend generations.” No-nonsense fashion.Rachel is adamant that women only need a small.
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