Blossom Lychee Cotton Dressing gown, £140, YolkeFounded in 2013 by Ella Ringner, Yolke has gained a prestigious following for its luxury sleepwear, which is a mix of delightful and functional (and extremely comfortable).
Why pyjamas?“Pyjamas make me nostalgic, taking me back to Christmas mornings and birthday breakfasts in bed,” says Ringner. “I can often remember moments by the pyjamas I was wearing, from when my babies were born to my wedding day, to comforting friends, family sleepovers, holidays, lockdown…”This is a little brand that has found its voice, and enough momentum to develop its offering into homeware, childrenswear (miniature versions of the mainline collection – and a clever way to reduce wastage) and daywear.
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