Raffaele Annecchino Italy Ireland Austria Germany Switzerland Entertainment audience president Raffaele Annecchino Italy Ireland Austria Germany Switzerland

ViacomCBS Partners With Sky to Launch Paramount Plus in Europe

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variety.com

Naman Ramachandran Streamer Paramount Plus will launch on Sky platforms in the U.K., Ireland, Italy, Germany, Switzerland and Austria (GSA) in 2022 as part of a new multi-year distribution agreement with ViacomCBS Networks International.“We are thrilled to expand our long-standing partnership with Sky to continue delivering ViacomCBS’ leading portfolio of premium entertainment brands to Sky customers and importantly bring Paramount Plus to new audiences in all Sky markets, including the U.K., Ireland, Italy, and GSA,” said Raffaele Annecchino, president and CEO, ViacomCBS Networks International. “This transformative distribution deal is key to accelerating our global ambitions in streaming while also supporting Sky’s strategic objectives.

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