all Madison Avenue Brian Steinberg-Senior John Halley Coronavirus audience track

Today news

Madison Avenue

Brian Steinberg-Senior

John Halley

ViacomCBS Backs New Audience-Measurement Option as TV Seeks to Expand Beyond Nielsen

Madison Avenue Brian Steinberg-Senior John Halley Coronavirus audience track

28.09.2021 - 16:15

Reading now: 601

variety.com

variety.com:

Brian Steinberg Senior TV EditorThe TV industry, long measured by Nielsen, continues to offer up new yardsticks to Madison Avenue.ViacomCBS said it would take a more active role in the TV industry’s ongoing quest to develop new audience-measurement alternatives by teaming up with data company VideoAmp and developing a new means of tracking the reach of advertising among linear and digital viewers.

The company, which controls some of the most-watched outlets on TV, including the CBS broadcast network and the Nickelodeon kids-cable outlet, is the latest to burnish new methodologies as Nielsen’s longstanding system is under scrutiny in a new digital era.“Our vision is that of a multi-currency future,” says John Halley, chief operating officer.

Report this news

Reason

Indicate the reason

Related News

Sean Penn Statement: ‘Soul As America Is Lost’ If Ukrainians Left To Fight Alone

Sean Penn has released a passionate statement about the Russian invasion of Ukraine, saying that if Americans allow the Ukrainian people to fight alone, “our soul as America is lost.”

deadline.com 14:55

Sean Penn USA Ukraine Russia city New Orleans Haiti film president Fighting If

Amanda Bynes reportedly files to end conservatorship

People and Page Six, Bynes has asked that the conservatorship, which has has been in place for the last 13 years, comes to an end as her condition has “improved”. Her mother currently serves as her conservator.The Nickelodeon star lost full control of her personal, medial and financial affairs in 2013 after setting her neighbour’s driveway on fire.

www.nme.com 14:39

Britney Spears Amanda Bynes Jamie Spears Sam Asghari David A.Esquibias Last September Mathew Rosengart state Instagram stars reports

Gabe Newell thinks “there’s a bunch of get rich quick schemes around metaverse”

Valve president Gabe Newell recently spoke out about the metaverse, and is not entirely sold on the concept overall.Speaking to PC Gamer, when asked if he believes metaverse trends are pushing technology forward, Newell responded, “There’s a bunch of get rich quick schemes around metaverse. Most of the people who are talking about metaverse have absolutely no idea what they’re talking about, and they’ve apparently never played an MMO.

www.nme.com 14:39

Gabe Newell Steam Valve NFT

Watch Kelly Clarkson’s powerful cover of George Michael’s ‘Faith’

Kelly Clarkson has shared a powerful cover of George Michael classic ‘Faith’ on her TV show – watch it below.As has become customary on The Kelly Clarkson Show, Clarkson began her show this week with a ‘Kellyoke’ segment, which Clarkson performing a cover version of a song requested by her audience to open the program.“We’re going to kick things off in a different way with a Kellyoke special, because I literally showed up today…I was like ‘I can’t sing today,’” she told the audience before sharing a pre-recorded cover of ‘Faith’.“I went to sleep at like 3 a.m. and I’m very tired.

www.nme.com 14:39

Kelly Clarkson George Michael Jack Antonoff Dolly Parton Sharon Van-Etten Pop

'Fireball' as van erupts into flames on Scots street as cops investigate

A van parked in a Scots street erupted into a fireball, sparking an investigation by police.

dailyrecord.co.uk 14:37

Scotland county White show reports Parke

First Minister coming to Paisley today for book festival event

First Minister Nicola Sturgeon will be in town today as Paisley Book Festival comes to a close.

dailyrecord.co.uk 14:37

Nicola Sturgeon Scotland career Provident

Rangers watch on ahead of Red Star clash as Serbian president plays 'problem solver' over Spartak Moscow

Serbia have offered to host Spartak Moscow's home game in the Europa League on the same night Rangers face Red Star Belgrade in the last 16.

dailyrecord.co.uk 14:37

Red Star Aleksandar Vucic Ukraine Russia city Moscow Serbia Belarus city Belgrade stars president country Rangers

Drugs haul found at luxury Isle of Arran hotel as police launch probe

A police investigation has been launched after a quantity of drugs were discovered at a luxury hotel on the Isle of Arran.

dailyrecord.co.uk 14:37

Scotland reports record information

'Being a mum is sexy as hell – men give me so much attention and I love it'

TikTok followers – including 18-year-old lads who constantly ask her to be their "sugar mummy".But US-based Jennifer has no time to parent anyone but her sons, despite the drooling demands from teens that fill up her DM’s. After racking up millions of views and likes on her popular TikTok page, the influencer and clothing store owner has now exclusively spoken to Daily Star about what it is like being a sexy mum sensation.Jennifer explained: “Being a mum is sexy as hell! Show your curves and don’t be ashamed to dance like a crazy person on TikTok in front of millions of people.“Life is short.“It’s the 'Karens' of society that make other women believe it’s not okay to keep your body tight, your looks in check, and your confidence high enough to show it off.“I think ALL mums are hot in their own individual ways.

www.dailystar.co.uk 14:31

USA show Love Tiktok and

Disney, WarnerMedia Have Big Goals for Hockey: New TV Audiences

Brian Steinberg Senior TV EditorFans of ESPN’s “Monday Night Football” might get something next week they won’t be expecting — a tribute to hockey.The Disney-backed sports-media giant expects to spend part of its next halftime show treating viewers to a concert as well as a surprise visit from someone who is emblematic of the icy pastime, says Mark Gross, senior vice president of production and remote events, in an interview. He declined to name the person likely to appear.

variety.com 19:07

Brian Steinberg-Senior Mark Gross audience ESPN NHL

Ozy Media May Have Worn Out Its Welcome With Media Buyers

Brian Steinberg Senior TV EditorCarlos Watson indicated Monday morning that he had much to discuss with advertisers, even though his company, Ozy Media, has been besieged by a torrent of difficult news about its relations with investors, vendors and staff. “This is our Lazarus moment,” the executive told interviewer Craig Melvin on NBC’s “Today.”Madison Avenue isn’t so sure.Watson is getting a cool reception among top media-buying agencies, according to one executive familiar with recent outreach that Ozy has made to those who direct the spending of billions of dollars of advertising on behalf of top marketers.

variety.com 0:35

Craig Melvin Brian Steinberg-Senior audience

MyPillow Finds New Resting Spot for Ads on Fox News

Brian Steinberg Senior TV EditorMyPillow, the direct-response sleep-support company led by entrepreneur Mike Lindell, has made a new bed for itself on Fox News Channel.A national commercial for MyPillow was spotted on Fox News Thursday, roughly two months after the company disclosed that it had sought to pull all of its advertising from schedules on the Fox Corp.-backed cable-news outlet. The spot featured the founder and displayed a promo code for a package that contained five pillows that feature images from Bible stories, as well as a memoir — an offer he said was worth more than $200.Both Fox and Lindell have reasons to get back together.

variety.com 22:53

Fox Corp Mike Lindell Brian Steinberg-Senior 2020 president

In Streaming Era, Chip and Joanna Gaines Get Ready for Linear Launch of Magnolia

Brian Steinberg Senior TV EditorAs media companies throw more of their firepower into new streaming-video behemoths, some of them still maintain a fondness for good ol’ TV networks.Discovery and home-renovation gurus Chip and Joanna Gaines are moving ahead with the planned launch of their Magnolia Network, which will replace cable’s DIY on January 5, 2022 at 9 p.m. eastern.

variety.com 15:27

Joanna Gaines Chip Gaines Magnolia Network Brian Steinberg-Senior audience president information and

Beck Bennett Leaves ‘SNL’ as Cast Veterans Set to Return, Along With Three New Featured Players, for Season 47

Brian Steinberg Senior TV EditorBeck Bennett, the versatile “Saturday Night Live” player who has won notice for his impressions of Russian President Vladimir Putin and U.S. Vice President Mike Pence over eight seasons at the show, will leave the venerable NBC late-night series even as it welcomes back a number of senior cast members who hinted they might be ready to depart.Kate McKinnon, Cecily Strong, Aidy Bryant, Pete Davidson, Colin Jost, Michael Che and Kenan Thompson will all return for the show’s 47th season, along with Mikey Day, Heidi Gardner, Alex Moffat, Kyle Mooney, Ego Nwodim, Chris Redd, and Melissa Villaseñor.

variety.com 19:17

Pete Davidson Cecily Strong Colin Jost Chris Redd Kyle Mooney Michael Che Kenan Thompson Kate Mackinnon Vladimir Putin Mike Pence Melissa Villaseñor Alex Moffat Heidi Gardner U.S.Vice Brian Steinberg-Senior Russia show 2020 president players

Craig Robinson’s New Ad Shows Gain Detergent is Nothing to Sniff At (Yes, It Is)

Brian Steinberg Senior TV EditorCraig Robinson’s career is marked by moments of high comedy, but his latest project has him relying on something different — choreography.The actor, known for his turns on “The Office,” “Brooklyn Nine-Nine” and “Hot Tub Time Machine,” among others, is working on a new project on behalf of Procter & Gamble that aims to get consumers to harness their sense of smell. In an ad that offers a new version of Michael Sembello’s 1983 hit “Maniac,” Robinson dances his way through a story of a “small town guy on a laundry night” who is encouraged by the scent of Gain, the P&G detergent and cleaning product with a smell that has proven to be a powerful draw over the years.

variety.com 15:33

Brian Steinberg-Senior Craig Robinson dance show actor Nothing