Verizon's decision to expand its deal to offer the Disney+ streaming service free to certain subscribers by offering Disney's bundle of streaming services came due to the strong Disney brand, CEO Hans Vestberg signaled on Tuesday. "Our strategy in this area" of teaming with content brands has worked well in the case of Apple Music and Disney+, which had a "great start" when it launched late last year, he saidduring an appearance at the virtual Goldman Sachs Communacopia Conference. "Now we do that on the next step together with the wider" offering that also includes ESPN+ and Hulu, the Verizon CEO said. "We don’t do that for every brand," but for Disney and other brands that "match" Verizon’s.
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