disposable fashion is not going away. And it won’t until we all start to make changes that really impact the bottom line of the obvious multi-million dollar brands.Rant over!
Today I focus on the kind of positive shift that certain labels, albeit with a more mature audience (and therefore more disposable income), are striving for in the face of a growing conversation around conscious consumption.
The digital beast that is Net-a-Porter launched Net Sustain last year. It’s a smart and stylish edit of brands which have been vetted for the processes used in their garments; from the fabrics and manufacturing methods to the waste disposal and the attention paid to human and environmental welfare.
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