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UniFrance Retools Promotional Strategy During Coronavirus Pandemic
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variety.comBen Croll As local sales agents retool their festival strategies to better fit the moment, UniFrance has launched a parallel-track plan, rethinking its own initiatives throughout the year.“I think everyone hoped for a return to normalcy a little bit sooner than where we are now,” says UniFrance executive director Daniela Elstner. “Now we see that it will not happen as quickly as we hoped, and we have to act.”Because limits on international travel have left the organization unable to organize and sponsor global French cinema delegations with the same heft as in years past, the promotional body has looked to expand its digital footprint outside the festival corridor.“Festivals and markets, even those entirely online, can help many sales.
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