Ulta Beauty Apologizes For 'Insensitive' Email That Inadvertently Referenced Designer Kate Spade’s Suicide

perezhilton.com:

[Warning: Potentially Triggering Content] Let this be a lesson to brands to double, triple, and quadruple check communications before sending them out… Ulta Beauty was forced to issue an apology on Monday after sending out a poorly-worded email that inadvertently referenced Kate Spade’s suicide.

As you may know, the esteemed designer tragically passed away in 2018 after hanging herself in her Park Avenue apartment in New York City. Related: Naomi Judd Reportedly Died By Suicide One Day Prior To Hall Of Fame Induction Unbelievably, the promotional email Ulta sent out on Sunday, May 1 contained the headline: The message was met with swift outrage on Twitter, where some customers complained: On Monday, the company sent out a follow-up email apologizing for the insensitive ad.

They wrote: Related: Howie Mandel Says Contracting COVID-19 Sent Him Into A Mental Health Crisis The email went on: Yikes.

That is an absolutely awful and triggering mistake to make. This apology was urgently necessary, and we really hope that these marketing teams are more thorough and careful with their communications in the future. [Image via CBS/WSJ/YouTube] The post Ulta Beauty Apologizes For 'Insensitive' Email That Inadvertently Referenced Designer Kate Spade’s Suicide appeared first on Perez Hilton.