By Jake Kanter International TV Editor Channel 4 has outlined an emergency cost-cutting plan as it bids to weather the unprecedented coronavirus pandemic.
In an all-staff conference call on Wednesday afternoon, Channel 4 CEO Alex Mahon outlined measures to slash the broadcaster’s 2020 content budget by £150M ($185M) and find £95M of operational savings, including furloughing 10% of staff.
The mission to cut costs comes against the backdrop of a huge downturn in the advertising market, from which Channel 4 makes 95% of its revenue.
Channel 4 said the ad market is down more than 50% in April and May. It has left Channel 4 brutally exposed, particularly given that the company has spent more than £50M ($61M) of its £180M in cash reserves on
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