By Jake Kanter International TV Editor Channel 4’s top executives, including CEO Alex Mahon, are set to join other entertainment industry chiefs in taking a coronavirus pay cut as the advertising downturn begins to bite.
The Gogglebox and Great British Bake Off broadcaster, which is almost entirely funded by the ad market, is preparing to announce a range of cost-cutting measures this week, which will include salary reductions for senior managers and the company’s board.
It follows ITV slashing executive pay last week and Sky CEO Jeremy Darroch donating nine months of his 2020 salary to coronavirus relief charities — although Channel 4 is said to have agreed salary cuts prior to these announcements being made by its peers last week.
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