By Dade Hayes Finance Editor After years of anticipation, “next-generation” broadcast technology made its full-time debut Tuesday on Las Vegas stations owned by Nexstar Media Group, Sinclair Broadcast Group and E.W.
Scripps. Sinclair’s NBC affiliate, KSNV, and CW affiliate, KVCW; Nexstar’s CBS affiliate, KLAS; and Scripps’ ABC station KTNV are now fully equipped with ATSC 3.0 tools.
The new broadcast standard emulates the way internet and digital services are delivered, opening up possibilities for a range of audio and video enhancements, including personalization and 5G applications.
Station owners have touted the technology for years as a way they can stay relevant in a competitive media landscape, but implementation has moved gradually
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