Janet W.Lee Pop social 2020 Janet W.Lee

TikTok Executive on How the App Brought Communities Together in 2020

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variety.com

Janet W. Lee Despite the extraordinary circumstances of 2020, TikTok has transformed the pop culture landscape in recent months.At its core, the application simply strives to inspire creativity and bring joy to users, said TikTok’s Vice President of Global Business Solutions Blake Chandlee.

While this mission has not changed, Chandlee shared that he was personally struck by the shift in content he saw last year.“Diversity in content, and the kinds of creators that were creating content on the platform went from pretty simple offerings to diversity around cooking and DIY and education,” he said during a Variety Entertainment Summit conversation. “And we had these amazing creators just tell inspiring stories all year long and that just.

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