Against the odds, these small, independent British businesses have seen sales boom since the lockdown. Is how we shop changing for good?
Almost two months ago, as Britain entered lockdown, designer Justine Tabak was feeling – to put it mildly – pretty bleak. Last year, two years after launching her eponymous brand of vintage-inspired dresses, she’d broken even; she assumed that the stay-home order meant she would be in for a rockier few months of trading. ‘I never thought that figures would be up for this period,’ she says.
Yet up they zoomed, by some 30 per cent – enough to make her wish she’d had more of her made-in-the-UK designs on hand to sell.
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