The Platform Release Has All but Disappeared. Is That Hurting Films Like ‘Spencer’ and ‘Belfast’? (Column)
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variety.comOwen Gleiberman Chief Film CriticLike casual social hugs and the daily commute to the office cubicle, the platform movie release has been a casualty of the age of COVID.
You remember the platform release, don’t you? It used to happen quite a bit this time of year. A movie with a major independent distributor, like Searchlight or A24 or Neon or Focus, would begin its journey down the runway, bolstered by excited media features and a healthy swell of positive reviews.
At last, it would take off — in two or six theaters in New York and Los Angeles, where it would rack up a ginormous per-screen average.In places like Variety, but also, at times, in non-entertainment publications, the news would be trumpeted with headlines like “Crown Jewel:.
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