Max Mara for its famous teddy bear coat, the oversized plush design (owned by dozens of A-listers) has been a celebrity favorite since 2013.
But the Italian brand is also a fan favorite on the red carpet, loved for its sharp suiting and modern ensembles in luxe fabrics.“Max Mara is about lasting values, good design and style that outlives fashion,” Creative Director Ian Griffiths tells Us.
The brand, he adds, “Celebrates women’s success and provides them with the clothes they need to take on the world, and win.”While Griffiths says there have been many memorable celeb moments, there was one in particular that taught him a lasting lesson about how clothes can communicate empowerment. “At the opening ceremony of the 2006 Winter Olympics, Soph.
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