The high street fashion shop that’s immune from ‘cancel’ culture

telegraph.co.uk:

T-shirts and ribbed vest tops decorated with floral sprigs. Unless you have teens and tweens in your life, it’s unlikely that the label will have crossed your radar, despite it having 97 stores worldwide.

So popular is Brandy Melville among nine to 15-year-old girls that, like Madonna, no full name is required: it’s just Brandy.

The celebrities who wear the brand are famous enough to need no surname: Kendall, Bella, Gigi, Taylor and Ariana. Its airy, distressed wood interiors reeking of laidback Californian cool make Brandy Melville’s stores feel welcoming to everyone.Only they’re not.

Since at least 2012, Brandy Melville has only sold its flimsy crop tops, skirts and dresses in one size – XS/S – equivalent to a UK dress size two to six, depending on the cut.