The dawn of the ‘virtual’ timepiece exhibition is here - but will Watches & Wonders succeed?
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telegraph.co.ukOn Saturday 25 April a new digital platform will give global access to some of the most exciting watch launches of 2020 The internal wheels of the Swiss watch industry have always turned notoriously slowly.
Traditionally, watchmaking is a painstaking, hands-on process, with accuracy and precision being the primary concern and little regard shown for a digital world where immediacy is key and access-all-areas is expected.
Over the past decade, however, with many traditional brands coming under the ownership of international conglomerates, companies have been forced to change.
E-commerce has altered the face of retail radically, while today’s clients research and buy in a different way to those that have gone before.
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