Rouge Media. How bad can Shein be? Oh. pic.twitter.com/60oY8pAZzJThis won’t be news to Harry Brignull, the UX (user experience) specialist who first coined the term ‘dark patterns’ in 2010 and founder of Darkpatterns.org, which calls out bad practice. “Essentially, dark patterns are deceptive and manipulative tricks that you see on websites, in apps and other digital products, to get you to do things that you would not otherwise have done,” he explains. “Often the outcome is you buy something that you didn't intend to buy, or you were manipulated into buying it based on a false understanding.”They may also convince you to part with personal information to access a discount, or even in order to browse (like second-hand designer fashion.
Read more on telegraph.co.uk